Healthcare Marketing and Quality
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Response for each question should be at least 100 words long
and no more than 200 words long with 3 references total
1. Define marketing and describe why it is important for healthcare
managers to understand the key components of the marketing
concept.
2. Define quality in healthcare. Describe the dimensions of
healthcare quality.
You must proofread your paper. But do not strictly rely on your
computer’s spell-checker and grammar-checker; failure to do so
indicates a lack of effort on your part and you can expect your
grade to suffer accordingly. Papers with numerous misspelled
words and grammatical mistakes will be penalized. Read over
your paper – in silence and then aloud – before handing it in and
make corrections as necessary. Often it is advantageous to have a
friend proofread your paper for obvious errors. Handwritten
corrections are preferable to uncorrected mistakes.
Use a standard 10 to 12 point (10 to 12 characters per inch)
typeface. Smaller or compressed type and papers with small
margins or single-spacing are hard to read. It is better to let your
essay run over the recommended number of pages than to try to
compress it into fewer pages.
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