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Methods of Evaluation
The evaluation methods appropriate for the project will include goal-based, process-based, and outcome-based evaluation. Goal-based evaluations measure if the health promotion objects have been achieved compared to the goals in the original plan (Martinez et al., 2018). The goal of the health promotion program was to achieve smoking cessation among African-American males in Michigan. The goal will transform society by reducing the risk of lung cancer. Smoking cessation is a result of healthcare education and change of behavior.
Process-based evaluation will analyze the efficacy of the program. It will evaluate if the programs were implemented according to the plan. Process evaluation can be carried out periodically as the program continues (Friberg et al., 2018). For example, it would be essential to evaluate if the program’s workshops and training were carried out.
Outcome-based evaluation is essential since it evaluates the broader impact of a health promotion program on the target audience. The evaluation method considers both the short-term and long-term objectives (Fox, C., & Morris, 2021). The success of the program is changing the behavior and lifestyle choices of AA men in Michigan. Another broader impact is reducing the rate of smoking for the elderly and young men in Michigan. Reduction of cases of lung cancer can create an impact on the community.
Research Questions
The research questions include;
How many AA men did participate in the program? The focus of the program is to evaluate the number of AA men participating in the program. The plan is to start with a class of 10 people. Adherence of the 10 people in program’s activities is vital.
How many AA men stopped smoking as a result of the program? It will be important to evaluate if the AA men stopped smoking. If they stopped smoking the program is successful. A statistical analysis is important to evaluate the number of people who stop smoking.
How was the program implemented? The questions seeks an examination of the process. Implementation should be according to the plan. Implementation should consider the models and frameworks in the plan. Implementation must adhere to the plan for it to be successful.
Was the implementation effective in achieving the intended goal? The intended goal is to change behavior by promoting smoking cessation. The implementation should achieve the target for it to be successful.
What were challenges in the program? The evaluation should identify if there are problems that affected the success of the program. Challenges can hinder the attainment of the goal.
Did the program encourage behavior change? The program intends to promote behavior change by encouraging smoking cessation. For example, the AA men participating in the program should have a different mindset on smoking after the program.
Significance of Evaluation Findings
The evaluation findings can be used to make improvements in future health promotion programs. Goal-based, process-based, and outcome-based evaluations will generate quality results on the program’s efficacy (Goetzel et al., 2019). Researchers can use the findings to analyze the success of the intervention in smoking cessation. The findings can increase knowledge among scholars who are evaluating different methods to promote smoking cessation (Goetzel et al., 2019). Scholars can use the information in future research projects among AA men and women and other ethnic groups.
The evaluation findings can be effective in assisting the general public in understanding the impact of smoking interventions and the success rates. The public can gain a better insight into the relationship between the variables in the program (Lindacher et al., 2018). AA men tend to smoke without the knowledge that their behavior increases the risk of health complications.
Other students will use the evaluation findings with the intention of starting similar health promotion programs. Students will understand the strategies such as logic models and interventions they can apply in their future projects.
I will use the evaluation findings to find out my strengths and weaknesses during the implementation program. It will be effective in learning the improvements I should make in the future. Learning the strengths and weaknesses will improve knowledge on health promotion program dynamics (Lindacher et al., 2018). The value of the findings will boost my confidence to carry out complex programs in the future.
References
Fox, C., & Morris, S. (2021). Evaluating outcome-based payment programmes: challenges for evidence-based policy. Journal of Economic Policy Reform, 24(1), 61-77.
Friberg, F., Wallengren, C., Håkanson, C., Carlsson, E., Smith, F., Pettersson, M., … & Öhlén, J. (2018). Exploration of dynamics in a complex person-centred intervention process based on health professionals’ perspectives. BMC Health Services Research, 18(1), 1-17.
Goetzel, R. Z., Berko, J., McCleary, K., Roemer, E. C., Stathakos, K., Flynn, P. R., … & Nevola, G. (2019). Framework for evaluating workplace health promotion in a health care delivery setting. Population Health Management, 22(6), 480-487.
Lindacher, V., Curbach, J., Warrelmann, B., Brandstetter, S., & Loss, J. (2018). Evaluation of empowerment in health promotion interventions: a systematic review. Evaluation & the Health Professions, 41(3), 351-392.
Martinez, W., Wallston, K. A., Schlundt, D. G., Hickson, G. B., Bonnet, K. R., Trochez, R. J., & Elasy, T. A. (2018). Patients’ perspectives on social and goal-based comparisons regarding their diabetes health status. BMJ Open Diabetes Research and Care, 6(1).
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