Wealthy HealthCare Association
Wealthy HealthCare Association
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In this module, you learned about environmental analysis, both
internal and external. For this assignment, you will be given a
description of a fictitious healthcare organization – The Strengths,
Weaknesses, Opportunities, and Threats will be described (in that
order).
“Wealthy HealthCare Association”
This hospital based organization has AAA rated credit due to its
strong financials. It has multiple hospital based facilities across
the geographic area. They have strong ties to the community.
Their weaknesses lie in that they do not have any investment in
ambulatory based (lower cost) services. They do not employ any
of their physicians. They also have low market share in surgical
and imaging services.
The opportunities are to potentially employ physicians, and
control referral patterns, invest in ambulatory services including
imaging, surgery, and urgent care, and to potentially develop
wellness services to keep people healthy.
There are several threats to the organization. The first is that there
is a lot of competition from lower cost providers. Next, healthcare
reform is going to move toward the idea of covered lives, where
organizations will make money by being able to provide low cost
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